FMRGZ

Fidele Murengezi is a Brand Architect helping Creative Entrepreuneurs fix their positioning and lead generation strategy.
About Thinking Advisory Services Experience

FMRGZ

Fidele Murengezi is a Brand Architect helping Creative Entrepreuneurs fix their positioning and lead generation strategy.

Writing your mission statement is crucial.

It’s important to the people that make up your organisation so everyone understands their function and how they fit in the business’ vision and big picture.

Positioning is an act of courage.

Positioning is answering the question: “How do I become less interchangeable in the mind of my customers/audience?”

Why is it so hard to tell our story?

What you don’t realise is billions of people have never heard of you or your story. Nobody has ever experienced life the way you’re experiencing it.

Choosing yourself is OK.

Everything can really be challenging. Something that helped me keep my balance is learning to say ‘No.’ without feeling sorry about it.

Accountability: Be public about it.

When you announce your goal to the world, even the less interested people are going to check your progress. That pressure is different.

The moment is now.

You rarely say: “oh I regret linking up with that person.”, “I am disappointed in myself because I said something.” Funny ain’t it?

Empathy: the importance of being there.

Managers, advisors, consultants: don’t ignore the power of empathy. What your client is asking you and expecting from you is empathy.

Independent Artist: ‘How do I brand myself?’

The truth is: if you don’t do it = nobody else will. Nobody is going to clone your voice or your face and speak to your first fans.

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